Piety has made some eye-catching transactions in the five years since they started developing in Sydney.
They snatched the Wentworth Point site from Payce Consolidated and its joint venture partner Sekisui House for $100 million in 2015. Their first project was in Waitara in Sydney’s north shore, also executed with THP.
Since then they have positioned themselves in many key inner-city suburbs with $350 million in funds under management and 2000 apartments worth just under $2 billion in the pipeline.
“We have been strategic with where our sites lie. We are developing on Hurstville. We took Rockdale on as a lower price point to Hurstville. Those who cannot afford Wentworth Point, we use Lidcombe,” Mr Masri said.
“If we are in the right locations we will be fine. Clearly there is some oversupply, but we are not there.”
“Look around, there is migration into the city. The banks can slow things but it’s not different to previous sorts of cycles.”
Piety’s managing director is industry veteran and marble and granite products group WK Quantum Quartz owner, Bilal El-Cheikh.
Mr El-Cheikh’s sharia links put him in front of Prince Khaled, who has invested in a myriad of global companies including US merchant services aggregator Square, Inc.
The investment in PietyTHP will be placed in the maiden Crestmount Fund I.
Prince Khaled bin Alwaleed is also the son of Prince Alwaleed bin Talal al Saud, chairman of Saudi Arabian investment powerhouse, Kingdom Holding Company.